The Secret to Getting Licensed Without Pitching

How to Get Licensed Without Pitching

I thought the only way to land a licensing deal was to pitch.
But here’s the truth: I was terrified of pitching.

The idea of sending cold emails to art directors, waiting weeks for a reply (if one ever came), and bracing myself for rejection felt exhausting before I even started. I almost convinced myself that maybe licensing wasn’t for me.

And then something surprising happened…

Instead of chasing opportunities, they started coming to me.
Brands began sliding into my inbox and DMs—asking to collaborate, license my patterns, and create new product collections.

And here’s the best part: I never sent a single cold pitch.

Why You Don’t Have to Pitch to License Your Work

The industry makes it seem like pitching is the only way forward but there’s another path. A path that allows you to focus on creating art you love, building your presence as an artist, and letting brands find you.

I’ve had the opportunity to license hundreds of designs with brands across wallpaper, fabric, home décor, and apparel all without cold pitching. And now, I’m ready to pull back the curtain and show you how.

Here's my top 3 tips: 

1. Build a Strong Creative Presence
Brands can’t license what they can’t find. Curate your portfolio online (Instagram, website, Spoonflower, etc.) so your style, values, and expertise are easy to see. Think of your online presence as your portfolio and storefront - it should clearly reflect your artistic voice and the type of products your art belongs on.

2. Share Your Work Consistently
Consistency signals professionalism. When you regularly share finished patterns, collections, and mockups, you show brands that you’re serious, reliable, and actively creating. Even simple behind-the-scenes posts can position you as approachable and engaged - keeping you top of mind when brands are searching for new art for their next product launch. 

3. Position Yourself as a Brand, Not “Just an Artist”
Instead of waiting for permission, step into your role as a creative brand. Use your bio, website, and captions to speak directly to the types of collaborations you want. For example: “Ready-to-license surface patterns for fabric, wallpaper, and home décor.” This clarity helps the right opportunities flow to you via searches. 

✨ When you stop chasing opportunities and start positioning yourself to be found, licensing becomes natural and sustainable.

Every Monday, I send out Studio Notes - a free weekly letter filled with the same kind of resources and encouragement you experienced in the training:

- Custom mockups to showcase your art
- Actionable guides + templates to save you time
- Creative tips to keep you moving forward

It’s where I continue pulling back the curtain on how I’ve licensed hundreds of designs across wallpaper, fabric, home décor, and apparel - all without cold pitching.

👉 Subscribe to Studio Notes for free and get new resources in your inbox each week to help you keep building the clarity and momentum to make it happen. 

Your art deserves to be found, loved and licensed! ✨

p.s. Want to stay in touch and receive weekly tips and resources like a custom monthly mock ups? join my Studio Notes here 🫶